Quantifying the value of advertising is difficult.
This is why Auctionable-Adspace.com has developed a online platform for the market to decide the value.
However in order for advertisers to get an idea of what there reserve price may be, we have searched the web and found the following statistics and links.
If you have any figures that you think may be hopeful please don’t hesitate to contact us.
Commonly advertising value is calculated in CPM. CPM stands for "Cost per mille" or Cost per thousand views.
From: http://bpsoutdoor.com/article.php?article=how_effective
CPM / $US
Billboard - 30-Sheet Poster $2.05
Radio Ad - During Prime Drive Time $8.61
Magazine - One page with 4 colors $9.35
Television Commercial - 30 Seconds on a Prime-Time Network $17.78
Newspaper - 1/3 of a page in black and white $22.95
From http://sec.edgar-online.com/2005/04/15/0001015402-05-001918/Section2.asp
CPM / $US
8 sheet posters $0.85
30 sheet posters $1.78
Bulletins $3.90
Radio
0:60 drive time $5.92
Magazines
4- color page $9.62
Television
0:30 prime time spot $20.54
Newspapers
½ page black & white $23.32
http://pdf.forbes.com/fdc/emarketer.pdf
CPM $US
Daily newspapers $19.00
Prime-time broadcast TV $16.00
Radio $6.00
Magazines $6.00
Day-time broadcast TV $5.00
Internet $3.50
Rate cards (CPM = cost per thousand views)
http://advertise.nzherald.co.nz/ratecard.php
http://www.oggidigital.co.nz/rate-card.html
This is why Auctionable-Adspace.com has developed a online platform for the market to decide the value.
However in order for advertisers to get an idea of what there reserve price may be, we have searched the web and found the following statistics and links.
If you have any figures that you think may be hopeful please don’t hesitate to contact us.
Commonly advertising value is calculated in CPM. CPM stands for "Cost per mille" or Cost per thousand views.
From: http://bpsoutdoor.com/article.php?article=how_effective
CPM / $US
Billboard - 30-Sheet Poster $2.05
Radio Ad - During Prime Drive Time $8.61
Magazine - One page with 4 colors $9.35
Television Commercial - 30 Seconds on a Prime-Time Network $17.78
Newspaper - 1/3 of a page in black and white $22.95
From http://sec.edgar-online.com/2005/04/15/0001015402-05-001918/Section2.asp
CPM / $US
8 sheet posters $0.85
30 sheet posters $1.78
Bulletins $3.90
Radio
0:60 drive time $5.92
Magazines
4- color page $9.62
Television
0:30 prime time spot $20.54
Newspapers
½ page black & white $23.32
http://pdf.forbes.com/fdc/emarketer.pdf
CPM $US
Daily newspapers $19.00
Prime-time broadcast TV $16.00
Radio $6.00
Magazines $6.00
Day-time broadcast TV $5.00
Internet $3.50
Rate cards (CPM = cost per thousand views)
http://advertise.nzherald.co.nz/ratecard.php
http://www.oggidigital.co.nz/rate-card.html
